Project Mission

These stickers remind adults to check IDs, not sell alcohol to minors and not purchase alcohol for minors, and provide a way for youth to remind adults they are key to helping prevent underage drinking.

What are Alcopops?

Alcopops are a category of alcoholic products that are full of sugar and flavorings and contain anywhere between 5 and 14% alcohol, depending on the brand. Examples of alcopops include: Mike’s Hard Lemonade, Smirnoff Ice and White Claw Hard Cider and spiked seltzers. Because of their flavoring, low price point and high alcoholic content in one can/bottle, these products can be particularly appealing to youth and young adults.

Why is this important? Alcohol is the most widely abused substance amongst America’s youth. Youth who start drinking before age 15 are 4x’s more likely to develop alcohol dependence or abuse later in life than those who begin drinking at or after age 21. Although drinking by persons under the age of 21 is illegal, people aged 12 to 20 years drink 11% of all alcohol consumed in the United States. Annually about 5,000 people under 21 die from alcohol-related injuries involving underage drinking.

Project Alcopop Sticker Shock! is designed to reach adults who might purchase these beverages legally and provide them to minors. The goal of Project Alcopop Sticker Shock to educate potential furnishers, raise public awareness about underage drinking, and strengthen the deterrent effects of the laws against providing alcohol to underage costumers. Because of the harmful impacts of these beverages on our youth, we also take this opportunity to encourage all merchants to consider ceasing the sale of alcopop beverages in their stores.

How can you help?

Host a Project Alcopop Sticker Shock at your retail location! The Partnership will work with you and our youth to schedule a convenient time for our students to come in and sticker shock your merchandise. The coalition encourages media coverage and will work to highlight the partnership with the business. Adults and law enforcement are present throughout the event. The Partnership provides the stickers which are placed on merchandise only. If you are interested having a sticker shock event at your location, contact us here or at 828-348-2641.